Tagged: personal branding
This Is Why Your Content Is Not Connecting With Your Patients – And How To Fix It
As a doctor it’s quite easy to sound smart when we use jargon. But by doing that, we’re missing the chance to connect with our patients. Here’s how to fix it
The 1 Thing You Need to Know When Pricing Your Medical Services
As doctors we’re often hesitant to price our services according to their market value. We hate it when someone thinks what we do is “expensive”. But in reality, expensive is relative. Here’s what I mean
This Is The “Creator Funnel” Responsible of 5x’ing My Medical Practice
If you’ve spent any amount of time creating content and building an audience you’ve probably asked yoursel how to “monetize” this new attention. The answer? A creator funnel. Here’s mine:
Here Is How To Use Your Content Analytics Like Every Successful Digital Creator
A fundamental difference between legacy and social media is the speed with which you get feedback on your content. But it only works if you’re looking at the data. Here’s how to start doing it.
I Have Published An Essay Every Day For 108 Days – Here’s My Dead-Easy (And Free!) System To Collect Ideas To Write About.
Collecting ideas from the content you consume sounds easy enough, until it’s time to reference them… Here is how I do it:
Planning For Your Side-Gig To Generate 6-Figures Is A Mistake – Do This Instead
Of course it’s ok to have audacious goals. But don’t forget you’re starting at zero so take the first steps, first.
I’ve Written A Daily Essay for 100 Days Straight And These Are The 5 Lessons Every Beginner Digital Writer Needs To Learn.
It is writing that makes you a writer. You don’t need a degree, or anyone’s permission. You just need to write.
How I’m Planning to Recession-Proof My Income As A Physician
Recessions are inevitable and out of your control. Yet there are many other things you can do to prepare and even thrive from them.
Use This One Backward Strategy To Create Content Like the Pros
The mistake most subject-matter experts make is go too long with their content when starting out. Here’s why you should do the opposite:
3 Must Have Tools To Launch A Side-Gig On A Budget
Launching a sidegig is something almost every doctor I talk to has been meaning to do. But often it’s the investment that halds them back. Here are 3 tools to start without breaking the bank.
NBS #7: How To Get Clients Being A Guest On Other People’s Podcasts
There is no better –and cost-effective!– way to grow your audience online than being a guest on other people’s podcasts. Here’s how to do it successfully:
Patients Don’t Choose The Best Doctor
Doctors believe that, when given a choice, patients will choose the best doctor.
But patients have no way of objectively knowing who is the “better” doctor…
How To Build A Personal Brand As A Doctor In A Way That Doesn’t Feel Like A Second Job
Building a personal brand requires a bit more effort than to “just create content”. And while this does mean there’s work involved, the good news is you’re likely putting in…
The Most Important Thing To Remember Before You Start A Medical Blog
As a doctor, you suffer from the curse of knowledge. As an expert, you don’t remember what it was like before you learned what you now know. You try to…
Sick of Being Treated Like A Commodity? Try These 3 Proven Strategies For Standing Out As A Physician
If you are an employed physician, the deck is stacked against you. The system is bent on commoditizing you by throwing you in the “provider” bag together with midlevels. All…
How To Start a Medical Blog in 2023
Today I received a DM from a colleague asking for guidance on how to start a medical blog. The simplest answer to this question is: start writing. You don’t need…
How To Create Your Personal Brand As A Doctor While You’re Still Employed
Have you ever wondered why self-employed physicians do not seem to burnout nearly as often as their employed counterparts? I’ve been a fractional CMO for independent medical practices and a…
Creating Content Must Be Part Of Your Marketing Plan – Here’s How To Get Started
I have been a consultant for medical practices and healthcare-related businesses for more than 6 years. In that time, I’ve helped each of these businesses put together a marketing plan…
Writing Online Is The Best Way To Become Known As The Specialist Within Your Specialty
9 months ago I embarked on a journey that has changed the way I share my knowledge, coach my clients and educate my followers. It all started as a 30…
Your Content Does Not Have An Expiration Date. Here’s How To Reuse It
Doctors struggle with content creation. We all have a list of 5-10 topics related to our specialty and then we run out of ideas. How the heck are we supposed…