Tagged: personal branding
3 Dead-Simple Steps To Create More Engaging Content As A Doctor
One thing is to create content, but another, completely different one, is getting patients to read it. That’s why you need to learn how to communicate your ideas in an engaging manner.
Creating Health Content Should Be Mandatory for Healthcare Professionals
I believe as doctors we have a moral obligation to create and publish accurate health content.
How Soon Should You Monetize Your Social Media? Sooner Than You Think! Here’s Why
The truth is you don’t need that many followers to monetize your online audience.
How To Easily Come Up With New Topics To Create Content As A Doctor
Coming up with content ideas consistently is a challenge for most doctors. But it doesn’t have to be. Here’s how to easily come up with content ideas.
How To Get More Reviews On Autopilot
Getting patient reviews is a requirement for a successful medical practice nowadays. But many doctors fail to ask for them consistently and regularly. Here’s how to change that for good.
This Is How I’ve Published An Article Every Day for 137 Days Straight Without Running Out of Ideas To Write About
In December of 2013 I decided to launch an email newsletter for my stem cell clinic. We had been collecting emails from people who had inquired about our services since…
These Are My Top 3 Tools To Create Online Courses As A Doctor
In all honesty, the tools are less important than you think. But since it’s something I’m often asked about, here are my top 3 tools to create your first (or next!) online course.
How to Monetize a Podcast When You’re Not Joe Rogan
For the past 5 years I’ve owned a podcast production company for entrepreneurs and other highly skilled individuals. And in that time, we’ve helped our fair share of podcasters. So…
Creating Online Content Should Be A Requirement For Physicians. Here’s Why
As a doctor, I feel it’s our responsibility to educate people in regards to health and well-being. And this responsibility goes beyond the walls of our office. Here’s why
3 Dead-Simple Shifts That Will Grow Your Independent Practice This Quarter
As a doctor there are a lot of conditions and patient populations you can work with. But trying to cater to all of them at the same time dilutes your message and confuses patients about your expertise.
NBS #7: How To Get Clients Being A Guest On Other People’s Podcasts
There is no better –and cost-effective!– way to grow your audience online than being a guest on other people’s podcasts. Here’s how to do it successfully:
Patients Don’t Choose The Best Doctor
Doctors believe that, when given a choice, patients will choose the best doctor.
But patients have no way of objectively knowing who is the “better” doctor…
How To Build A Personal Brand As A Doctor In A Way That Doesn’t Feel Like A Second Job
Building a personal brand requires a bit more effort than to “just create content”. And while this does mean there’s work involved, the good news is you’re likely putting in…
The Most Important Thing To Remember Before You Start A Medical Blog
As a doctor, you suffer from the curse of knowledge. As an expert, you don’t remember what it was like before you learned what you now know. You try to…
Sick of Being Treated Like A Commodity? Try These 3 Proven Strategies For Standing Out As A Physician
If you are an employed physician, the deck is stacked against you. The system is bent on commoditizing you by throwing you in the “provider” bag together with midlevels. All…
How To Start a Medical Blog in 2023
Today I received a DM from a colleague asking for guidance on how to start a medical blog. The simplest answer to this question is: start writing. You don’t need…
How To Create Your Personal Brand As A Doctor While You’re Still Employed
Have you ever wondered why self-employed physicians do not seem to burnout nearly as often as their employed counterparts? I’ve been a fractional CMO for independent medical practices and a…
Creating Content Must Be Part Of Your Marketing Plan – Here’s How To Get Started
I have been a consultant for medical practices and healthcare-related businesses for more than 6 years. In that time, I’ve helped each of these businesses put together a marketing plan…
Writing Online Is The Best Way To Become Known As The Specialist Within Your Specialty
9 months ago I embarked on a journey that has changed the way I share my knowledge, coach my clients and educate my followers. It all started as a 30…
Your Content Does Not Have An Expiration Date. Here’s How To Reuse It
Doctors struggle with content creation. We all have a list of 5-10 topics related to our specialty and then we run out of ideas. How the heck are we supposed…