Tagged: personal branding
5 Simple Ways to Get More Bang From Each Of Your Posts
Content creation is something many doctors struggle with. It’s like we have a list of 5-10 topics related to our specialty and then we run out of ideas. How the…
The 3 Must-Have Tools To Research, Draft, And Distribute Your Content
There are only a handful of tools you’ll need for every step of digital writing.
3 Simple (But Effective) Pieces Of Advice I’d Give Any Doctor Starting To Create Content Online
There are a handful of common mistakes doctors make when they start creating content online. Unfortunately, unless you identify them as mistakes, your content-creation journey will be brief and filled with frustration.
4 Reasons Why Every Doctor Should Be A Guest On Podcasts
Being a guest on other people’s podcasts is the best way to reap the rewards of a warm audience without having to start from scratch.
Here’s Why Doctors Should Not Start Their Own Podcast
Launching a podcast is loads of fun. But it requires effort, some money and time to learn the skills around it. But did you know you can get (almost) the same benefits without any of the headaches?
How To Make Money Online As A Doctor
Contrary to what you may believe, or perhaps to what you’ve been told, you don’t have to live exclusively off your clinical skills.
After Writing 173 Daily Essays, This Is What I’d Do Differently If I Was Starting Over.
You will make mistakes when starting something new, that’s for sure. But you can still avoid plenty of them by learning from other people’s journey.
Here’s Why Your Online Audience Is Not Growing
The mistake most doctors make is create content they know their audience needs. The trick however, is to create the content they want…
Thinking Like A Doctor Is Hindering Your Business Success – Here’s Why
The mindset that makes you a great physician is likely also keeping you stuck as an entrepreneur
This Is Why Your Patients Aren’t Reading Your Content
What’s the difference between physicians with big audiences and those whose voice and opinions get lost in all the noise of the internet? Those with audiences, have a clearly defined…
Patients Don’t Choose The Best Doctor
Doctors believe that, when given a choice, patients will choose the best doctor.
But patients have no way of objectively knowing who is the “better” doctor…
How To Build A Personal Brand As A Doctor In A Way That Doesn’t Feel Like A Second Job
Building a personal brand requires a bit more effort than to “just create content”. And while this does mean there’s work involved, the good news is you’re likely putting in…
The Most Important Thing To Remember Before You Start A Medical Blog
As a doctor, you suffer from the curse of knowledge. As an expert, you don’t remember what it was like before you learned what you now know. You try to…
Sick of Being Treated Like A Commodity? Try These 3 Proven Strategies For Standing Out As A Physician
If you are an employed physician, the deck is stacked against you. The system is bent on commoditizing you by throwing you in the “provider” bag together with midlevels. All…
How To Start a Medical Blog in 2023
Today I received a DM from a colleague asking for guidance on how to start a medical blog. The simplest answer to this question is: start writing. You don’t need…
How To Create Your Personal Brand As A Doctor While You’re Still Employed
Have you ever wondered why self-employed physicians do not seem to burnout nearly as often as their employed counterparts? I’ve been a fractional CMO for independent medical practices and a…
Creating Content Must Be Part Of Your Marketing Plan – Here’s How To Get Started
I have been a consultant for medical practices and healthcare-related businesses for more than 6 years. In that time, I’ve helped each of these businesses put together a marketing plan…
Writing Online Is The Best Way To Become Known As The Specialist Within Your Specialty
9 months ago I embarked on a journey that has changed the way I share my knowledge, coach my clients and educate my followers. It all started as a 30…
Your Content Does Not Have An Expiration Date. Here’s How To Reuse It
Doctors struggle with content creation. We all have a list of 5-10 topics related to our specialty and then we run out of ideas. How the heck are we supposed…
A Dead-Simple, 4-Step Content Creation System That Doesn’t Feel Like a Second Job
Everyone keeps telling you to create content to build your thought leadership online. But what they didn’t tell you is how time consuming and mentally taxing content creation is! Specially…