Patients Don’t Choose The Best Doctor
Doctors believe that, when given a choice, patients will choose the best doctor.
But patients have no way of objectively knowing who is the “better” doctor…
Breaking the Cycle of Procrasti-Planning: How to Bring Your Digital Product to Life
Doctor, don’t let your digital product idea stay just an idea. Break the cycle of procrasti-planning and get going! Here’s how:
Why Being Interviewed on Podcasts Has Not Worked For You – And How To Change It
Over the last decade, I’ve interviewed a 119 experts for any of the 3 podcasts I’ve hosted (so far), and I’ve also been interviewed 64 times on other people’s podcasts.…
Here’s Why You Hate Talking About The Price Of Your Services To Patients – And How To Overcome It
I used to hate talking about money with patients…
Mostly because I often felt attacked if they thought the price was high or if they asked clarifying questions.
As A Physician Turned Online Entrepreneur These Are My 3 Must-Have Tools
Whenever I get on a call with a doctor looking to start an online business, there are always questions about the tools I use.
Building In Public Is The “Cheat-Code” For Success As An Online Creator
Smart digital creators show their work early, before it’s ready and, most importantly, way before they are ready to show it. If you felt fear just reading those lines, you’re…
Are You A Physician Entrepreneur? You’re Likely Making This Fatal Mistake In Your Business
For the last decade, I’ve helped doctors build businesses in various capacities. As such, I’ve had the opportunity to see up close many of the reasons why doctors –contrary to…
How To Build A Personal Brand As A Doctor In A Way That Doesn’t Feel Like A Second Job
Building a personal brand requires a bit more effort than to “just create content”. And while this does mean there’s work involved, the good news is you’re likely putting in…
The Most Important Thing To Remember Before You Start A Medical Blog
As a doctor, you suffer from the curse of knowledge. As an expert, you don’t remember what it was like before you learned what you now know. You try to…
What Is A Lead Magnet And Why Every Doctor Needs One In 2023
Unless you’re selling a commodity, getting someone to buy your services is likely going to require multiple touch points. My marketing mentor said it was like getting someone to marry…
This Year I’ve Decided To Focus On Learning, Not Just Consuming. Here’s How I’m Doing It
I consume A LOT of content online. I’d say I’ve consumed more educational content (books, lectures, seminars, videos) since I finished school than what I consumed during my school years.…
The Most Important Thing I Know About Medical Sales, I Learned From a Cruise Ship “Shoppie”
“I just don’t get it… Why do they keep saying that they’ll do it at home instead of doing it here with me?” It was the end of my third…
My Practice Was Broke. This Is What Saved It.
In September of 2013, my clinic had just about one week of expenses in the bank. I remember sitting in my office thinking about how to break the news to…
How to Start a Side Gig
Side gigs give you so much more than extra cash. In this essay, I’ll share with you how to start one. Unfortunately, most of us buy into the idea that…
Patients don’t go to the best doctor.
Doctors believe that, when given a choice, patients will choose the best doctor. That’s why we spend so many years pursuing specialties, sub-specialties, sub-sub-specialties… We believe that, as long as…
Want Better Results? Think Who, Not How
Doctors seek me out when they get stuck trying to grow their practice. This is often after months –years, even– of just “doing it themselves”. But, as they soon find…
Personal Branding for Doctors
You’ve certainly heard or read this before: You are a brand. But for someone who spent 8–12 years of graduate and post-graduate education, yet received no business, sales or marketing…