Tagged: content marketing
Why Being Interviewed on Podcasts Has Not Worked For You – And How To Change It
Being a guest on other people’s podcasts is a great way to get more visibility as an expert. Here’s how to make the most of it.
Building In Public Is The “Cheat-Code” For Success As An Online Creator
Smart digital creators show their work early, before it’s ready and, most importantly, way before they are ready to show it. If you felt fear just reading those lines, you’re…
How To Build A Personal Brand As A Doctor In A Way That Doesn’t Feel Like A Second Job
Building a personal brand requires a bit more effort than to “just create content”. And while this does mean there’s work involved, the good news is you’re likely putting in…
The Most Important Thing To Remember Before You Start A Medical Blog
As a doctor, you suffer from the curse of knowledge. As an expert, you don’t remember what it was like before you learned what you now know. You try to…
How To Start a Medical Blog in 2023
Today I received a DM from a colleague asking for guidance on how to start a medical blog. The simplest answer to this question is: start writing. You don’t need…
4 Key Characteristics Every Kickass Lead Magnet Must Have
You just can’t grow a medical practice in 2023 without an effective lead magnet. The best lead magnets are digital assets you plug into your marketing automation platform. Your potential…
Creating Content Must Be Part Of Your Marketing Plan – Here’s How To Get Started
I have been a consultant for medical practices and healthcare-related businesses for more than 6 years. In that time, I’ve helped each of these businesses put together a marketing plan…
3 Platforms For Doctors Looking To Start An Email Newsletter On A Budget
I have been a medical entrepreneur and content creator for more than a decade. During that time, I’ve learned the best way to nurture relationships with current and potential patients…
5 Apps To Easily Record Video Messages As A Doctor in 2023
Using video is the best way to communicate with your patients in 2023 and beyond. Video messages allow your patients to consume your recommendations at a time and place most…
The Most Successful Independent Doctors Leverage Video In Their Practice – Here’s How To Do It In 2023
Being good on video gives you an unfair advantage as a physician. And I’m not talking about being attractive or good-looking. I’m talking about using video to communicate with your…
Smart digital creators do this 1 thing beginners don’t, but should.
People with large audiences don’t just go viral by accident. They do this one thing you should be doing too – regardless of your audience’s size.
3 Reasons Why Smart Physicians Create Content Regularly
As an expert, creating content online is not just to feed the social media algorithm. It’s a way for you to educate and reach your ideal audience.
Most Doctors Never Start An Email List Because They Don’t Know What To Write About. Here’s How You Fix That.
Coming up with newsletter topics is much easier than you think. Here are a few ideas for you:
Building an Email List? Follow These 3 Simple Steps To Get The Most Out Of It.
You likely have a ton of emails in your patient database. But if you’re anything like most of my clients, you’re not leveraging them to nurture your relationship with your patients. Here are 3 steps to fix this.
How To Easily Triple The Impact Your Content Makes On Your Patients in 3 Steps.
Creating patient-centric content is not rocket science. In fact, the reason your content is not connecting with your patients is because you’re overcomplicating it.
Here’s how you fix it:
3 Books Every Doctor Should Read About Entrepreneurship
Building a business that provides the services you’re an expert in, is different than simply providing such services. Read these 3 books to get a head start.
I Nearly Bankrupt My Clinic By Thinking Like Every Other Doctor
Most experts hate the idea of marketing themselves. But here’s the thing: whether you like it or not, you are marketing. So you might as well be intentional about it!
Wondering why your content does not connect with your patients? Try this 1 shift.
When creating content online, experts suffer from ‘the curse of knowledge’. And it hurts their engagement. Here’s how to prevent that from happening.
I have read every marketing book Seth Godin has written and this 1 concept keeps coming up.
‘Just ship it’ is probably the most repeated mantra amongst overthinking entrepreneurs.
The 1 Simple Trick Neil Strauss, 10x New York Times Best-Selling Author, Uses To Overcome Procrastination
When the expectations you place on your own work are too high, it’s hard to get it out the door.