Tagged: content marketing
Why Being Interviewed on Podcasts Has Not Worked For You – And How To Change It
Being a guest on other people’s podcasts is a great way to get more visibility as an expert. Here’s how to make the most of it.
Building In Public Is The “Cheat-Code” For Success As An Online Creator
Smart digital creators show their work early, before it’s ready and, most importantly, way before they are ready to show it. If you felt fear just reading those lines, you’re…
How To Build A Personal Brand As A Doctor In A Way That Doesn’t Feel Like A Second Job
Building a personal brand requires a bit more effort than to “just create content”. And while this does mean there’s work involved, the good news is you’re likely putting in…
The Most Important Thing To Remember Before You Start A Medical Blog
As a doctor, you suffer from the curse of knowledge. As an expert, you don’t remember what it was like before you learned what you now know. You try to…
How To Start a Medical Blog in 2023
Today I received a DM from a colleague asking for guidance on how to start a medical blog. The simplest answer to this question is: start writing. You don’t need…
4 Key Characteristics Every Kickass Lead Magnet Must Have
You just can’t grow a medical practice in 2023 without an effective lead magnet. The best lead magnets are digital assets you plug into your marketing automation platform. Your potential…
Creating Content Must Be Part Of Your Marketing Plan – Here’s How To Get Started
I have been a consultant for medical practices and healthcare-related businesses for more than 6 years. In that time, I’ve helped each of these businesses put together a marketing plan…
3 Platforms For Doctors Looking To Start An Email Newsletter On A Budget
I have been a medical entrepreneur and content creator for more than a decade. During that time, I’ve learned the best way to nurture relationships with current and potential patients…
5 Apps To Easily Record Video Messages As A Doctor in 2023
Using video is the best way to communicate with your patients in 2023 and beyond. Video messages allow your patients to consume your recommendations at a time and place most…
The Most Successful Independent Doctors Leverage Video In Their Practice – Here’s How To Do It In 2023
Being good on video gives you an unfair advantage as a physician. And I’m not talking about being attractive or good-looking. I’m talking about using video to communicate with your…
Creating Online Content Should Be A Requirement For Physicians. Here’s Why
As a doctor, I feel it’s our responsibility to educate people in regards to health and well-being. And this responsibility goes beyond the walls of our office. Here’s why
How To Get Your Audience To Read Your Emails
“I send emails every so often but I’m unsure anyone’s reading them!” That’s exactly what a good friend of mine said when I asked her about emailing her patients. She…
This Is Why Your Content Is Not Connecting With Your Patients – And How To Fix It
As a doctor it’s quite easy to sound smart when we use jargon. But by doing that, we’re missing the chance to connect with our patients. Here’s how to fix it
This Is The “Creator Funnel” Responsible of 5x’ing My Medical Practice
If you’ve spent any amount of time creating content and building an audience you’ve probably asked yoursel how to “monetize” this new attention. The answer? A creator funnel. Here’s mine:
Top 3 Mistakes To Avoid When Building an Email List For Your Medical Practice
Creating an email list is tremendously simple. But doing it in a way that allows you to get positive results requires some planning. Here are 3 mistakes to avoid at all costs.
Here Is How To Use Your Content Analytics Like Every Successful Digital Creator
A fundamental difference between legacy and social media is the speed with which you get feedback on your content. But it only works if you’re looking at the data. Here’s how to start doing it.
I Have Published An Essay Every Day For 108 Days – Here’s My Dead-Easy (And Free!) System To Collect Ideas To Write About.
Collecting ideas from the content you consume sounds easy enough, until it’s time to reference them… Here is how I do it:
I’ve Written A Daily Essay for 100 Days Straight And These Are The 5 Lessons Every Beginner Digital Writer Needs To Learn.
It is writing that makes you a writer. You don’t need a degree, or anyone’s permission. You just need to write.
Do You Struggle With Procrastination? You Should Just Lower Your Standards According to 10x NYT Best-Selling Author
It’s true, setting to high expectations for yourself is a sure-fire way to hold you back from taking risks and sharing your gifts with the world.
Use This One Backward Strategy To Create Content Like the Pros
The mistake most subject-matter experts make is go too long with their content when starting out. Here’s why you should do the opposite: