Tagged: entrepreneurship
Independent Doctors Are Happier And Enjoy Medicine More – Here Are 5 Reasons Why
I have been a physician for 15 years. In this time I’ve spoken to several hundred of my peers about lifestyle design, happiness, and success. And the one thing that…
A Dead-Simple, 4-Step Content Creation System That Doesn’t Feel Like a Second Job
Everyone keeps telling you to create content to build your thought leadership online. But what they didn’t tell you is how time consuming and mentally taxing content creation is! Specially…
Every Doctor Has An Idea For An Online Business – Here Is Why Most Don’t Follow Through
Since 2016, I have spoken to hundreds of doctors about starting an online business. Every single one of them has had at least one idea for an online course, an…
Patients Simply Don’t Go To The Best Doctors – Here’s Why
As a practicing physician I thought patients –when given a choice– would choose the best doctor. But here’s the thing: patients can only choose the doctor they perceive as the…
What Is An Entry-Point Offer And Why You Need One In Your Business
Yesterday I wrote about the importance of turning your audience into clients. The process involves three steps. It starts by creating a lead magnet. Then your entry point offer. This…
How To Turn Your Audience Into Clients
There are 3 stages your prospects need to go through before they’ll buy your main offer: The goal at each stage is to develop the “know, like and trust” factor…
These 3 Skills Set Apart The Successful Doctors From The Rest
If every physician goes through essentially the same training, how come some are way more successful than others? For me, the answer is simple. And it has little to nothing…
This 1 Trait Is The Difference Between Those Who Achieve And Those Who Don’t
Successful doctors share the same handful of things in common: But amongst medical entrepreneurs in particular, I have noticed that the most successful ones have this 1 trait in common:…
5 Absurd Myths Keeping Doctors From Building An Audience Online
The truth is: all your years of training and clinical experience are worthless if patients can’t find you. Sure, you can always get whatever insurance or your employer put in…
How To Get More Reviews For Your Practice on Autopilot
Like it or not, reviews are a must for physicians. As consumers, we look for reviews of businesses and products before engaging with them. And your potential patients are doing…
The 3 Counterintuitive Mistakes Keeping Your Lifestyle Business Unprofitable
These 3 mistakes are what’s keeping your lifestyle business unprofitable. Especially #3
Patients Don’t Choose The Best Doctor
Doctors believe that, when given a choice, patients will choose the best doctor.
But patients have no way of objectively knowing who is the “better” doctor…
Here’s Why You Hate Talking About The Price Of Your Services To Patients – And How To Overcome It
I used to hate talking about money with patients…
Mostly because I often felt attacked if they thought the price was high or if they asked clarifying questions.
Building In Public Is The “Cheat-Code” For Success As An Online Creator
Smart digital creators show their work early, before it’s ready and, most importantly, way before they are ready to show it. If you felt fear just reading those lines, you’re…
Are You A Physician Entrepreneur? You’re Likely Making This Fatal Mistake In Your Business
For the last decade, I’ve helped doctors build businesses in various capacities. As such, I’ve had the opportunity to see up close many of the reasons why doctors –contrary to…
What Is A Lead Magnet And Why Every Doctor Needs One In 2023
Unless you’re selling a commodity, getting someone to buy your services is likely going to require multiple touch points. My marketing mentor said it was like getting someone to marry…
Are You Buying Ads For Your Practice? You’re Likely Making This Crucial Mistake…
I have been a medical entrepreneur for more than a decade, and one of the things I’ve noticed amongst my colleagues is how they all seem to think “marketing” equals…
Sick of Being Treated Like A Commodity? Try These 3 Proven Strategies For Standing Out As A Physician
If you are an employed physician, the deck is stacked against you. The system is bent on commoditizing you by throwing you in the “provider” bag together with midlevels. All…
How To Start a Medical Blog in 2023
Today I received a DM from a colleague asking for guidance on how to start a medical blog. The simplest answer to this question is: start writing. You don’t need…
First Time Entrepreneur? You’re Likely Making This Mistake.
Like most beginners, I made a lot of mistakes when I opened my private medical practice. But this was the biggest one, by far: I didn’t have a clear marketing…