Tagged: solopreneurship
How To Start a Medical Blog in 2023
Today I received a DM from a colleague asking for guidance on how to start a medical blog. The simplest answer to this question is: start writing. You don’t need…
First Time Entrepreneur? You’re Likely Making This Mistake.
Like most beginners, I made a lot of mistakes when I opened my private medical practice. But this was the biggest one, by far: I didn’t have a clear marketing…
How To Start An Online Side-Gig As A Doctor Before You Quit Your Job
If you’re a doctor, you’ve likely thought about quitting more than once these last couple of years… You know this is not the life you want but leaving a high-paying…
How To Create Your Personal Brand As A Doctor While You’re Still Employed
Have you ever wondered why self-employed physicians do not seem to burnout nearly as often as their employed counterparts? I’ve been a fractional CMO for independent medical practices and a…
4 Key Characteristics Every Kickass Lead Magnet Must Have
You just can’t grow a medical practice in 2023 without an effective lead magnet. The best lead magnets are digital assets you plug into your marketing automation platform. Your potential…
How To Use Lead Magnets To Boost Patient Conversion Rates
A lead magnet helps you initiate a relationship with a potential client by offering something of value in exchange for their email
Creating Content Must Be Part Of Your Marketing Plan – Here’s How To Get Started
I have been a consultant for medical practices and healthcare-related businesses for more than 6 years. In that time, I’ve helped each of these businesses put together a marketing plan…
If You Are An Independent Doctor, This Must Be The Number 1 Priority In Your Practice For 2023
Right before New Years in 2008, I learned a life lesson I’ll never forget: I was recently out of medical training and had just opened up my first private practice.…
3 Platforms For Doctors Looking To Start An Email Newsletter On A Budget
I have been a medical entrepreneur and content creator for more than a decade. During that time, I’ve learned the best way to nurture relationships with current and potential patients…
This Is Why (Almost) Every Doctor Website Sucks – According to Bestselling Author Donald Miller
Patients don’t choose a clinic, they choose a doctor.
But they don’t make this choice based on qualifications, degrees or “Top Doctor” awards…
The Simplest First Step To Start Building a Lifestyle Business
What’s the difference between an expert who just has an idea and one who does start building a lifestyle business?
The 3 Counterintuitive Mistakes Keeping Your Lifestyle Business Unprofitable
These 3 mistakes are what’s keeping your lifestyle business unprofitable. Especially #3
Patients Don’t Choose The Best Doctor
Doctors believe that, when given a choice, patients will choose the best doctor.
But patients have no way of objectively knowing who is the “better” doctor…
Breaking the Cycle of Procrasti-Planning: How to Bring Your Digital Product to Life
Doctor, don’t let your digital product idea stay just an idea. Break the cycle of procrasti-planning and get going! Here’s how:
As A Physician Turned Online Entrepreneur These Are My 3 Must-Have Tools
Whenever I get on a call with a doctor looking to start an online business, there are always questions about the tools I use.
Building In Public Is The “Cheat-Code” For Success As An Online Creator
Smart digital creators show their work early, before it’s ready and, most importantly, way before they are ready to show it. If you felt fear just reading those lines, you’re…
How To Build A Personal Brand As A Doctor In A Way That Doesn’t Feel Like A Second Job
Building a personal brand requires a bit more effort than to “just create content”. And while this does mean there’s work involved, the good news is you’re likely putting in…
The Most Important Thing To Remember Before You Start A Medical Blog
As a doctor, you suffer from the curse of knowledge. As an expert, you don’t remember what it was like before you learned what you now know. You try to…
What Is A Lead Magnet And Why Every Doctor Needs One In 2023
Unless you’re selling a commodity, getting someone to buy your services is likely going to require multiple touch points. My marketing mentor said it was like getting someone to marry…
Are You Buying Ads For Your Practice? You’re Likely Making This Crucial Mistake…
I have been a medical entrepreneur for more than a decade, and one of the things I’ve noticed amongst my colleagues is how they all seem to think “marketing” equals…