Tagged: content marketing
This Is Why Your Patients Aren’t Reading Your Content
What’s the difference between physicians with big audiences and those whose voice and opinions get lost in all the noise of the internet? Those with audiences, have a clearly defined…
The 5 Best Ways To Build A Personal Brand As A Doctor
I often say patients don’t go to the best doctor – they go to the doctor they perceive as the best. So a personal brand is how you engineer this…
Every Piece Of Content You Publish Is An Asset – Here’s How To Leverage Them
Most first time creators think of content as something that expires shortly after it was posted. Experienced creators know this is far from true. Every piece of content you publish…
This Is Why Your Content Is Not Getting Any Traction With Your Patients
Every doctor suffers from the curse of knowledge. As an expert in your field, you don’t remember what it was like before you learned what you now know. Even when…
Why Writing Online Is the Best Way To Build Side Income As A Physician in 2022
I have been a physician for more than 15 years. During that time I’ve seen healthcare become this bloated, inefficient system that commoditizes physicians without improving patient outcomes. It’s no…
This Is The 1 Simple Reason You Suffer From Writer’s Block
Writer’s block is when you’re sitting in front of a blank page, staring at it, not knowing what to write. Sometimes you have an idea but can’t come up with…
Why Every Doctor Needs To Publish Patient-Centric Content Online
I have been a physician for more than 15 years now. In that time I’ve seen healthcare get progressively worse for physicians. Gone are the days when it used to…
Day 1 (again!): Why I’m Going Through Ship 30 Once More
I first signed up for Dickie Bush & Nicolas Cole’s cohort-based course, Ship 30 for 30 in March 2022. I wanted to find “my voice” and develop my skills as…
Why You’re Wasting Your Time When Creating Content For Your Patients
Most doctors have tried creating content at some point in their careers. The often write one, maybe two articles and stop. The reason? Nobody seems to care. Here’s why:
These 5 Myths Hold Doctors Back From Building A Personal Brand
I can’t stand quacks taking advantage of gullible patients… But it’s time we, as doctors, recognize this happens because we’re not putting ourselves and our content out there.
Why Being Interviewed on Podcasts Has Not Worked For You – And How To Change It
Being a guest on other people’s podcasts is a great way to get more visibility as an expert. Here’s how to make the most of it.
Building In Public Is The “Cheat-Code” For Success As An Online Creator
Smart digital creators show their work early, before it’s ready and, most importantly, way before they are ready to show it. If you felt fear just reading those lines, you’re…
How To Build A Personal Brand As A Doctor In A Way That Doesn’t Feel Like A Second Job
Building a personal brand requires a bit more effort than to “just create content”. And while this does mean there’s work involved, the good news is you’re likely putting in…
The Most Important Thing To Remember Before You Start A Medical Blog
As a doctor, you suffer from the curse of knowledge. As an expert, you don’t remember what it was like before you learned what you now know. You try to…
How To Start a Medical Blog in 2023
Today I received a DM from a colleague asking for guidance on how to start a medical blog. The simplest answer to this question is: start writing. You don’t need…
4 Key Characteristics Every Kickass Lead Magnet Must Have
You just can’t grow a medical practice in 2023 without an effective lead magnet. The best lead magnets are digital assets you plug into your marketing automation platform. Your potential…
Creating Content Must Be Part Of Your Marketing Plan – Here’s How To Get Started
I have been a consultant for medical practices and healthcare-related businesses for more than 6 years. In that time, I’ve helped each of these businesses put together a marketing plan…
3 Platforms For Doctors Looking To Start An Email Newsletter On A Budget
I have been a medical entrepreneur and content creator for more than a decade. During that time, I’ve learned the best way to nurture relationships with current and potential patients…
5 Apps To Easily Record Video Messages As A Doctor in 2023
Using video is the best way to communicate with your patients in 2023 and beyond. Video messages allow your patients to consume your recommendations at a time and place most…
The Most Successful Independent Doctors Leverage Video In Their Practice – Here’s How To Do It In 2023
Being good on video gives you an unfair advantage as a physician. And I’m not talking about being attractive or good-looking. I’m talking about using video to communicate with your…