Tagged: content marketing
How to Effortlessly Create Content For Your Business
If you are trying to create content by relying on inspiration, you’re setting yourself up for failure.
I Have Been Coaching Doctors In The Online Space For 5 Years And This Is The 1 Thing They All Ignore About Content Creation
The key to creating compelling and engaging content is to make it all about the reader. But it’s something not everyone knows how to do…
5 Dead-Easy Ways To Squeeze More Life Out Of Your Content
Most doctors run out of content ideas shortly after they start creating content. Here’s how to solve that problem
3 Topics I Am Exploring In My Life Right Now
I’ve learned it makes little sense to try and learn about “everything”. Instead, I focus on a handful of topics for a season. And perhaps you should too.
Building a Personal Brand Does Not Mean Becoming An “Influencer” – Here’s Why
A brand is what people say about you when you’re not in the room.
The “Trick” To Growing An Audience Online, Is To Build In Public – Here Is Why
Yes, you should totally share your content struggles in public. It’s the only way to get better.
The 4-Step System for Content Creation That Will Get You More Patients Without Feeling Like It’s a Second Job
Everyone keeps telling you to create content in order to build your thought leadership online. But what they didn’t tell you is how time consuming and mentally taxing content creation…
There Is 1 Simple Thing Successful Creators Do Differently To Create Engaging Content And Grow Their Audience
You don’t obsess over analytics once you’re an established creator. You become established once you obsess over analytics!
If You’ve Ever Felt Like You Have Knowledge To Share, You Must Start By Writing Online
Digital writing has opened so many doors for me, it’s hard to image what my life would be like if I had never started posting my ideas online.
How To Create Content Your Patients Actually Care About
The hardest part about creating patient-centric content is overcoming the “curse or knowledge”. Here’s how
Why Being Interviewed on Podcasts Has Not Worked For You – And How To Change It
Over the last decade, I’ve interviewed a 119 experts for any of the 3 podcasts I’ve hosted (so far), and I’ve also been interviewed 64 times on other people’s podcasts.…
Building In Public Is The “Cheat-Code” For Success As An Online Creator
Smart digital creators show their work early, before it’s ready and, most importantly, way before they are ready to show it. If you felt fear just reading those lines, you’re…
How To Build A Personal Brand As A Doctor In A Way That Doesn’t Feel Like A Second Job
Building a personal brand requires a bit more effort than to “just create content”. And while this does mean there’s work involved, the good news is you’re likely putting in…
The Most Important Thing To Remember Before You Start A Medical Blog
As a doctor, you suffer from the curse of knowledge. As an expert, you don’t remember what it was like before you learned what you now know. You try to…
How To Start a Medical Blog in 2023
Today I received a DM from a colleague asking for guidance on how to start a medical blog. The simplest answer to this question is: start writing. You don’t need…
4 Key Characteristics Every Kickass Lead Magnet Must Have
You just can’t grow a medical practice in 2023 without an effective lead magnet. The best lead magnets are digital assets you plug into your marketing automation platform. Your potential…
Creating Content Must Be Part Of Your Marketing Plan – Here’s How To Get Started
I have been a consultant for medical practices and healthcare-related businesses for more than 6 years. In that time, I’ve helped each of these businesses put together a marketing plan…
3 Platforms For Doctors Looking To Start An Email Newsletter On A Budget
I have been a medical entrepreneur and content creator for more than a decade. During that time, I’ve learned the best way to nurture relationships with current and potential patients…
5 Apps To Easily Record Video Messages As A Doctor in 2023
Using video is the best way to communicate with your patients in 2023 and beyond. Video messages allow your patients to consume your recommendations at a time and place most…
The Most Successful Independent Doctors Leverage Video In Their Practice – Here’s How To Do It In 2023
Being good on video gives you an unfair advantage as a physician. And I’m not talking about being attractive or good-looking. I’m talking about using video to communicate with your…