Tagged: content marketing
3 Painfully Simple Tips to Simplify Your Content Creation So You Can Publish Something Every Day
It shouldn’t be so hard to consistently create content. And the truth is, it isn’t. We just make it hard on ourselves.
Here’s how to simplify your process
Why You Struggle To Create Content And A 3-Step System To Overcome It
Consistent content creators are not more “creative” or “inspired” than your or me. They simply have a proven system that works for them consistently.
5 Simple Ways to Get More Bang From Each Of Your Posts
Content creation is something many doctors struggle with. It’s like we have a list of 5-10 topics related to our specialty and then we run out of ideas. How the…
The 3 Must-Have Tools To Research, Draft, And Distribute Your Content
There are only a handful of tools you’ll need for every step of digital writing.
3 Non-Obvious Reasons Why Every Doctor Needs To Write Online Consistently in 2023 And Beyond
The benefits of digital writing go beyond building an audience.
3 Simple (But Effective) Pieces Of Advice I’d Give Any Doctor Starting To Create Content Online
There are a handful of common mistakes doctors make when they start creating content online. Unfortunately, unless you identify them as mistakes, your content-creation journey will be brief and filled with frustration.
4 Reasons Why Every Doctor Should Be A Guest On Podcasts
Being a guest on other people’s podcasts is the best way to reap the rewards of a warm audience without having to start from scratch.
Here’s Why Doctors Should Not Start Their Own Podcast
Launching a podcast is loads of fun. But it requires effort, some money and time to learn the skills around it. But did you know you can get (almost) the same benefits without any of the headaches?
Why Writing Online Is The Best Way To Grow Your Audience As A Doctor
If you’re reading this essay, you have everything you need to start writing online.
Here’s Why Your Online Audience Is Not Growing
The mistake most doctors make is create content they know their audience needs. The trick however, is to create the content they want…
Why Being Interviewed on Podcasts Has Not Worked For You – And How To Change It
Over the last decade, I’ve interviewed a 119 experts for any of the 3 podcasts I’ve hosted (so far), and I’ve also been interviewed 64 times on other people’s podcasts.…
Building In Public Is The “Cheat-Code” For Success As An Online Creator
Smart digital creators show their work early, before it’s ready and, most importantly, way before they are ready to show it. If you felt fear just reading those lines, you’re…
How To Build A Personal Brand As A Doctor In A Way That Doesn’t Feel Like A Second Job
Building a personal brand requires a bit more effort than to “just create content”. And while this does mean there’s work involved, the good news is you’re likely putting in…
The Most Important Thing To Remember Before You Start A Medical Blog
As a doctor, you suffer from the curse of knowledge. As an expert, you don’t remember what it was like before you learned what you now know. You try to…
How To Start a Medical Blog in 2023
Today I received a DM from a colleague asking for guidance on how to start a medical blog. The simplest answer to this question is: start writing. You don’t need…
4 Key Characteristics Every Kickass Lead Magnet Must Have
You just can’t grow a medical practice in 2023 without an effective lead magnet. The best lead magnets are digital assets you plug into your marketing automation platform. Your potential…
Creating Content Must Be Part Of Your Marketing Plan – Here’s How To Get Started
I have been a consultant for medical practices and healthcare-related businesses for more than 6 years. In that time, I’ve helped each of these businesses put together a marketing plan…
3 Platforms For Doctors Looking To Start An Email Newsletter On A Budget
I have been a medical entrepreneur and content creator for more than a decade. During that time, I’ve learned the best way to nurture relationships with current and potential patients…
5 Apps To Easily Record Video Messages As A Doctor in 2023
Using video is the best way to communicate with your patients in 2023 and beyond. Video messages allow your patients to consume your recommendations at a time and place most…
The Most Successful Independent Doctors Leverage Video In Their Practice – Here’s How To Do It In 2023
Being good on video gives you an unfair advantage as a physician. And I’m not talking about being attractive or good-looking. I’m talking about using video to communicate with your…