Tagged: content marketing
3 Steps Every Successful Online Entrepreneur Follows when Building an Email List
Building an email list is simple. Getting the most from it, not so much. Follow these 3 simple steps to get started on the right foot.
3 Must Have Tools To Launch A Side-Gig On A Budget
Launching a sidegig is something almost every doctor I talk to has been meaning to do. But often it’s the investment that halds them back. Here are 3 tools to start without breaking the bank.
How To Effortlessly Create Content Like A Professional Creator
Smart creators don’t come up with new topics every day. They come up with new variations of the same topics.
How To Create Content Your Patients Actually Want To Consume
Have you ever spent hours crafting the perfect post or article only to find out nobody reads it? Here’s why – and how to fix it!
The Top 5 Myths Of Personal Branding Holding Physicians Back and Allowing Quacks and Fake Gurus to Dupe Our Patients.
These 5 myths of personal branding are holding doctors back from educating potential patients.
How Entrepreneurial Physicians Avoid Suffering From Perfectionism
“Perfectionism” is nothing more than fear of what others might think. Here’s how to overcome it.
How To Get Your Patients’ Attention by Talking About Less Things
The narrower the focus of your content, the easier it is for your audience to “categorize” you and make sense of what your content is about.
My 3 Favorite Tools To Create Content for Patients
Many experts looking to build a lifestyle business get stuck choosing a platform. Here are my 3 favorite ones:
3 Things Every Physician Must Do To Avoid Commoditization
As a doctor you need to stand out in order to avoid commoditization. Here’s how to do it without compromising your ethics.
5 Reasons Why Every Physician Needs To Build –And Nurture!– An Email List
There is no better way to deepen your relationship with patients than through email. Yet most doctors are not leveraging it. Here are 5 reasons why you should.
Why Being Interviewed on Podcasts Has Not Worked For You – And How To Change It
Over the last decade, I’ve interviewed a 119 experts for any of the 3 podcasts I’ve hosted (so far), and I’ve also been interviewed 64 times on other people’s podcasts.…
Building In Public Is The “Cheat-Code” For Success As An Online Creator
Smart digital creators show their work early, before it’s ready and, most importantly, way before they are ready to show it. If you felt fear just reading those lines, you’re…
How To Build A Personal Brand As A Doctor In A Way That Doesn’t Feel Like A Second Job
Building a personal brand requires a bit more effort than to “just create content”. And while this does mean there’s work involved, the good news is you’re likely putting in…
The Most Important Thing To Remember Before You Start A Medical Blog
As a doctor, you suffer from the curse of knowledge. As an expert, you don’t remember what it was like before you learned what you now know. You try to…
How To Start a Medical Blog in 2023
Today I received a DM from a colleague asking for guidance on how to start a medical blog. The simplest answer to this question is: start writing. You don’t need…
4 Key Characteristics Every Kickass Lead Magnet Must Have
You just can’t grow a medical practice in 2023 without an effective lead magnet. The best lead magnets are digital assets you plug into your marketing automation platform. Your potential…
Creating Content Must Be Part Of Your Marketing Plan – Here’s How To Get Started
I have been a consultant for medical practices and healthcare-related businesses for more than 6 years. In that time, I’ve helped each of these businesses put together a marketing plan…
3 Platforms For Doctors Looking To Start An Email Newsletter On A Budget
I have been a medical entrepreneur and content creator for more than a decade. During that time, I’ve learned the best way to nurture relationships with current and potential patients…
5 Apps To Easily Record Video Messages As A Doctor in 2023
Using video is the best way to communicate with your patients in 2023 and beyond. Video messages allow your patients to consume your recommendations at a time and place most…
The Most Successful Independent Doctors Leverage Video In Their Practice – Here’s How To Do It In 2023
Being good on video gives you an unfair advantage as a physician. And I’m not talking about being attractive or good-looking. I’m talking about using video to communicate with your…