Tagged: medical marketing
Patients are consumers. And they expect to be treated as such. Here is how you do it.
We need to start accepting the fact patients are clients. And as such their expectations are higher than what most practices offer.
When My Clinic Was Failing It Was Not The Marketing Experts That Turned Things Around. In Fact, They Were Part Of The Problem.
It’s perfectly acceptable to hire help in certain areas of your business. It’s outsourcing the responsibility that’s a problem.
After 15 Years In Private Medical Practice, I Know Patients Will Always Choose The Best Doctor. But Their Criteria Is Wildly Different To Yours.
How do patients determine who’s the ‘best’ doctor? It’s not by accolades or publications…
I Nearly Bankrupt My Clinic By Trying To Help Everyone - And The 2 Simple Tactics To Avoid My Mistake
The more you narrow your focus, the easier it will be to grow your business.
What Cancer And Second Opinions Taught Me About Personal Branding And Building Patient Confidence
At 21, I was diagnosed with Hodgkin’s Lymphome. And besides several life lessons, it also taught me one on personal branding.
When A Patient Asks For A Second Opinion Or To “Think About It”, It Means You’re Not Doing One (Or All) Of These 3 Simple Things.
Patients are looking for an expert. Here’s how to demonstrate you’re one.
I Have Observed Hundreds Of Physicians And There Is One Skill The Best Doctors Have, Even If They Don’t Recognize It.
Doctors believe they’re terrible at sales… Nothing could be further from the truth.
3 Simple Shifts That Will Grow Any Private Medical Practice In 8 Weeks Or Less Without Having To Spend Any Money
You don’t always need to spend money in order to turn things around. You just need to be intentional about your marketing.
3 Steps Smart Doctors Follow To Effortlessly Get Booked On Other People’s Podcasts
Being a guest on other people’s podcasts is the most underrated weapon in an entrepreneur’s arsenal.
I Own A Podcast Production Company. This Is Why Doctors Should Not Start A Podcast
Being a guest on other people’s podcasts should be the first step you take on your podcasting journey. Here’s why:
NBS #7: How To Get Clients Being A Guest On Other People’s Podcasts
There is no better –and cost-effective!– way to grow your audience online than being a guest on other people’s podcasts. Here’s how to do it successfully:
Patients Don’t Choose The Best Doctor
Doctors believe that, when given a choice, patients will choose the best doctor.
But patients have no way of objectively knowing who is the “better” doctor…
Here’s Why You Hate Talking About The Price Of Your Services To Patients – And How To Overcome It
I used to hate talking about money with patients…
Mostly because I often felt attacked if they thought the price was high or if they asked clarifying questions.
What Is A Lead Magnet And Why Every Doctor Needs One In 2023
Unless you’re selling a commodity, getting someone to buy your services is likely going to require multiple touch points. My marketing mentor said it was like getting someone to marry…
Are You Buying Ads For Your Practice? You’re Likely Making This Crucial Mistake…
I have been a medical entrepreneur for more than a decade, and one of the things I’ve noticed amongst my colleagues is how they all seem to think “marketing” equals…
Sick of Being Treated Like A Commodity? Try These 3 Proven Strategies For Standing Out As A Physician
If you are an employed physician, the deck is stacked against you. The system is bent on commoditizing you by throwing you in the “provider” bag together with midlevels. All…
First Time Entrepreneur? You’re Likely Making This Mistake.
Like most beginners, I made a lot of mistakes when I opened my private medical practice. But this was the biggest one, by far: I didn’t have a clear marketing…
4 Key Characteristics Every Kickass Lead Magnet Must Have
You just can’t grow a medical practice in 2023 without an effective lead magnet. The best lead magnets are digital assets you plug into your marketing automation platform. Your potential…
How To Use Lead Magnets To Boost Patient Conversion Rates
A lead magnet helps you initiate a relationship with a potential client by offering something of value in exchange for their email
The 3 Automated Email Sequences Every Medical Practice Must Have In 2023
I was introduced to email marketing in 2011 during my training at Cenegenics Medical Institute. I originally went there to expand my training in Age Management Medicine. Which I did.…