Tagged: medical marketing
The 1 Simple Reason Why Doctors Should Not Launch A Podcast – From The Owner Of A Podcast Production Company
Unless you already have an audience – or the patience required to build one – you should not launch a podcast.
5 Reasons Why Every Physician Needs To Build –And Nurture!– An Email List
There is no better way to deepen your relationship with patients than through email. Yet most doctors are not leveraging it. Here are 5 reasons why you should.
“Word of Mouth” is not marketing.
Word of mouth is what most practice-based business owners will proudly say is how they get clients. Unfortunately, this is not marketing and relying exclusively on it is hurting your business.
How To Get Your Patients Used to Reading Your Emails
It is one thing to email your list regularly, but a completely different one to get them to read your emails. Here are 3 tips to achieve just that.
Most Doctors Never Start An Email List Because They Don’t Know What To Write About. Here’s How You Fix That.
Coming up with newsletter topics is much easier than you think. Here are a few ideas for you:
Building an Email List? Follow These 3 Simple Steps To Get The Most Out Of It.
You likely have a ton of emails in your patient database. But if you’re anything like most of my clients, you’re not leveraging them to nurture your relationship with your patients. Here are 3 steps to fix this.
How To Easily Triple The Impact Your Content Makes On Your Patients in 3 Steps.
Creating patient-centric content is not rocket science. In fact, the reason your content is not connecting with your patients is because you’re overcomplicating it.
Here’s how you fix it:
3 Books Every Doctor Should Read About Entrepreneurship
Building a business that provides the services you’re an expert in, is different than simply providing such services. Read these 3 books to get a head start.
I Nearly Bankrupt My Clinic By Thinking Like Every Other Doctor
Most experts hate the idea of marketing themselves. But here’s the thing: whether you like it or not, you are marketing. So you might as well be intentional about it!
Hope Marketing - The Biggest Mistake Doctors Make In Business.
Hope marketing is when you ‘hope’ your patients will tell their friends and family about your practice. And it’s killing your business.
NBS #7: How To Get Clients Being A Guest On Other People’s Podcasts
There is no better –and cost-effective!– way to grow your audience online than being a guest on other people’s podcasts. Here’s how to do it successfully:
Patients Don’t Choose The Best Doctor
Doctors believe that, when given a choice, patients will choose the best doctor.
But patients have no way of objectively knowing who is the “better” doctor…
Here’s Why You Hate Talking About The Price Of Your Services To Patients – And How To Overcome It
I used to hate talking about money with patients…
Mostly because I often felt attacked if they thought the price was high or if they asked clarifying questions.
What Is A Lead Magnet And Why Every Doctor Needs One In 2023
Unless you’re selling a commodity, getting someone to buy your services is likely going to require multiple touch points. My marketing mentor said it was like getting someone to marry…
Are You Buying Ads For Your Practice? You’re Likely Making This Crucial Mistake…
I have been a medical entrepreneur for more than a decade, and one of the things I’ve noticed amongst my colleagues is how they all seem to think “marketing” equals…
Sick of Being Treated Like A Commodity? Try These 3 Proven Strategies For Standing Out As A Physician
If you are an employed physician, the deck is stacked against you. The system is bent on commoditizing you by throwing you in the “provider” bag together with midlevels. All…
First Time Entrepreneur? You’re Likely Making This Mistake.
Like most beginners, I made a lot of mistakes when I opened my private medical practice. But this was the biggest one, by far: I didn’t have a clear marketing…
4 Key Characteristics Every Kickass Lead Magnet Must Have
You just can’t grow a medical practice in 2023 without an effective lead magnet. The best lead magnets are digital assets you plug into your marketing automation platform. Your potential…
How To Use Lead Magnets To Boost Patient Conversion Rates
A lead magnet helps you initiate a relationship with a potential client by offering something of value in exchange for their email
The 3 Automated Email Sequences Every Medical Practice Must Have In 2023
I was introduced to email marketing in 2011 during my training at Cenegenics Medical Institute. I originally went there to expand my training in Age Management Medicine. Which I did.…