Tagged: medical marketing
The Top 5 Myths Of Personal Branding Holding Physicians Back and Allowing Quacks and Fake Gurus to Dupe Our Patients.
These 5 myths of personal branding are holding doctors back from educating potential patients.
How Entrepreneurial Physicians Avoid Suffering From Perfectionism
“Perfectionism” is nothing more than fear of what others might think. Here’s how to overcome it.
Online Entrepreneurs Have An Email List - Here Are 3 Reasons Why Every Physician Should Too
If you’re like most first-time online entrepreneurs, you likely think building a following on social media is crucial for your success. But neglecting your email list in favor of social media is a huge mistake. Here’s why.
How Savvy Doctors Collect 10x More Patient Reviews 100% On Autopilot
Client reviews are a must nowadays for every local business. Including doctor’s offices. Here’s how to get more of them
Why do patients overlook the best physicians and end up with quacks?
The truth is patients don’t choose the best doctors. Here’s why and how to make the choice easier for them.
How To Get Your Patients’ Attention by Talking About Less Things
The narrower the focus of your content, the easier it is for your audience to “categorize” you and make sense of what your content is about.
Struggling to grow your private practice? Try these 3 simple shifts:
Growing a private practice is not much different than other service-based businesses. Here are 3 simple steps to do so:
Doctors think building a personal brand is becoming an “influencer” - Here’s why they’re dead wrong.
Creating a personal brand is not synonymous with being a silly-dancing-influencer. Here’s how experts do it:
3 Things Every Physician Must Do To Avoid Commoditization
As a doctor you need to stand out in order to avoid commoditization. Here’s how to do it without compromising your ethics.
The 1 Simple Reason Why Doctors Should Not Launch A Podcast – From The Owner Of A Podcast Production Company
Unless you already have an audience – or the patience required to build one – you should not launch a podcast.
Patients Don’t Choose The Best Doctor
Doctors believe that, when given a choice, patients will choose the best doctor.
But patients have no way of objectively knowing who is the “better” doctor…
Here’s Why You Hate Talking About The Price Of Your Services To Patients – And How To Overcome It
I used to hate talking about money with patients…
Mostly because I often felt attacked if they thought the price was high or if they asked clarifying questions.
What Is A Lead Magnet And Why Every Doctor Needs One In 2023
Unless you’re selling a commodity, getting someone to buy your services is likely going to require multiple touch points. My marketing mentor said it was like getting someone to marry…
Are You Buying Ads For Your Practice? You’re Likely Making This Crucial Mistake…
I have been a medical entrepreneur for more than a decade, and one of the things I’ve noticed amongst my colleagues is how they all seem to think “marketing” equals…
Sick of Being Treated Like A Commodity? Try These 3 Proven Strategies For Standing Out As A Physician
If you are an employed physician, the deck is stacked against you. The system is bent on commoditizing you by throwing you in the “provider” bag together with midlevels. All…
First Time Entrepreneur? You’re Likely Making This Mistake.
Like most beginners, I made a lot of mistakes when I opened my private medical practice. But this was the biggest one, by far: I didn’t have a clear marketing…
4 Key Characteristics Every Kickass Lead Magnet Must Have
You just can’t grow a medical practice in 2023 without an effective lead magnet. The best lead magnets are digital assets you plug into your marketing automation platform. Your potential…
How To Use Lead Magnets To Boost Patient Conversion Rates
A lead magnet is a digital asset you offer your visitors in exchange for their email address. You’ve probably downloaded several of these in the last few years. Things like…
The 3 Automated Email Sequences Every Medical Practice Must Have In 2023
I was introduced to email marketing in 2011 during my training at Cenegenics Medical Institute. I originally went there to expand my training in Age Management Medicine. Which I did.…
If You Are An Independent Doctor, This Must Be The Number 1 Priority In Your Practice For 2023
Right before New Years in 2008, I learned a life lesson I’ll never forget: I was recently out of medical training and had just opened up my first private practice.…