Tagged: medical marketing
Creating Online Content Should Be A Requirement For Physicians. Here’s Why
As a doctor, I feel it’s our responsibility to educate people in regards to health and well-being. And this responsibility goes beyond the walls of our office. Here’s why
3 Dead-Simple Shifts That Will Grow Your Independent Practice This Quarter
As a doctor there are a lot of conditions and patient populations you can work with. But trying to cater to all of them at the same time dilutes your message and confuses patients about your expertise.
How To Get Your Audience To Read Your Emails
“I send emails every so often but I’m unsure anyone’s reading them!” That’s exactly what a good friend of mine said when I asked her about emailing her patients. She…
Doctors Are Using Automated Email Sequences To Get More Patients Without Spending More On Ads – Here’s How
You’re likely emailing less than you should. You think emailing prospects once or maybe twice is already too much. I felt the same way. But here’s how you do it without feeling like a used car salesman
The 1 Thing You Need To Do More Of To Sell More Medical Services
Doctors dislike talking about money as it relates to our services. So it’s only natural to not place enough focus on making money when practicing independently. But you really should. Here’s why
The 1 Thing You Need to Know When Pricing Your Medical Services
As doctors we’re often hesitant to price our services according to their market value. We hate it when someone thinks what we do is “expensive”. But in reality, expensive is relative. Here’s what I mean
The Best Marketers Use Automated Email Sequences – These Are The Top 3 Reasons Why You Should Do The Same In Your Medical Practice
I know you don’t want to be “pushy” or “salesy” but you likely need to email your list more often. Here are 3 reasons why:
I Tripled My Visitor to Consultation Conversions Using This 6-Email Sequence.
If you’re like most of the private practice doctors I work with, you’re likely emaling less than you should. Here are the 6 emails we used to triple our website conversions in my own practice
Top 3 Mistakes To Avoid When Building an Email List For Your Medical Practice
Creating an email list is tremendously simple. But doing it in a way that allows you to get positive results requires some planning. Here are 3 mistakes to avoid at all costs.
“Word of Mouth” Is Not A Marketing Strategy
Word-of-mouth is touted as the “holy grail” of practice success amongst doctors. And while it can be extremely beneficial, it is not marketing. Here’s why
NBS #7: How To Get Clients Being A Guest On Other People’s Podcasts
There is no better –and cost-effective!– way to grow your audience online than being a guest on other people’s podcasts. Here’s how to do it successfully:
Patients Don’t Choose The Best Doctor
Doctors believe that, when given a choice, patients will choose the best doctor.
But patients have no way of objectively knowing who is the “better” doctor…
Here’s Why You Hate Talking About The Price Of Your Services To Patients – And How To Overcome It
I used to hate talking about money with patients…
Mostly because I often felt attacked if they thought the price was high or if they asked clarifying questions.
What Is A Lead Magnet And Why Every Doctor Needs One In 2023
Unless you’re selling a commodity, getting someone to buy your services is likely going to require multiple touch points. My marketing mentor said it was like getting someone to marry…
Are You Buying Ads For Your Practice? You’re Likely Making This Crucial Mistake…
I have been a medical entrepreneur for more than a decade, and one of the things I’ve noticed amongst my colleagues is how they all seem to think “marketing” equals…
Sick of Being Treated Like A Commodity? Try These 3 Proven Strategies For Standing Out As A Physician
If you are an employed physician, the deck is stacked against you. The system is bent on commoditizing you by throwing you in the “provider” bag together with midlevels. All…
First Time Entrepreneur? You’re Likely Making This Mistake.
Like most beginners, I made a lot of mistakes when I opened my private medical practice. But this was the biggest one, by far: I didn’t have a clear marketing…
4 Key Characteristics Every Kickass Lead Magnet Must Have
You just can’t grow a medical practice in 2023 without an effective lead magnet. The best lead magnets are digital assets you plug into your marketing automation platform. Your potential…
How To Use Lead Magnets To Boost Patient Conversion Rates
A lead magnet helps you initiate a relationship with a potential client by offering something of value in exchange for their email
The 3 Automated Email Sequences Every Medical Practice Must Have In 2023
I was introduced to email marketing in 2011 during my training at Cenegenics Medical Institute. I originally went there to expand my training in Age Management Medicine. Which I did.…