Tagged: medical marketing
The Trends Are Clear – This Is What Your Patients Expect In 2022 And Beyond.
Patients expect frictionless experiences yet most doctors are stuck in the 90s. Those who remove friction will reap the benefits.
I Spoke To 100s of Independent Physicians to Discover The Top 3 Mistakes They Made When Pricing Their Services
Nobody teaches doctors how to price our services so it’s only natural we look at our peers to determine how much to charge. Read on to read why that is a mistake
The 7 Ingredients To Create An Irresistible (Medical) Offer
Creating an offer is something that eludes (almost) every healthcare professional. Early on in our careers, we are conditioned to value training, processes and certifications above everything else. So it only makes sense we try to sell our services in the same manner.
3 Steps Every Successful Online Entrepreneur Follows when Building an Email List
Building an email list is simple. Getting the most from it, not so much. Follow these 3 simple steps to get started on the right foot.
Every Entrepreneur Needs To Build Their Email List. Here’s Why.
Your email list should be your business’s most valuable asset. Unfortunately, most doctors pay little attention to it. Here are 3 reasons why you should start nurturing yours.
How Savvy Doctors Collect 10x More Patient Reviews on Autopilot
Whether you like it or not, reviews are necessary for your business in 2023 and beyond. But asking for them is cumbersome. Here’s how to automate the process:
How To Effortlessly Create Content Like A Professional Creator
Smart creators don’t come up with new topics every day. They come up with new variations of the same topics.
There Is One Skill The Best Doctors Have, Even If They Don’t Recognize It.
Yeah, you really don’t suck at sales. Here’s why:
My 3 Must-Have Tools To Build An Online Side-Gig
Running an online business can send you down the rabbit hole of finding the right app for each task in your job. But it doesn’t have to be that way. Here are 3 tools that will cover most of your needs.
How To Create Content Your Patients Actually Want To Consume
Have you ever spent hours crafting the perfect post or article only to find out nobody reads it? Here’s why – and how to fix it!
NBS #7: How To Get Clients Being A Guest On Other People’s Podcasts
There is no better –and cost-effective!– way to grow your audience online than being a guest on other people’s podcasts. Here’s how to do it successfully:
Patients Don’t Choose The Best Doctor
Doctors believe that, when given a choice, patients will choose the best doctor.
But patients have no way of objectively knowing who is the “better” doctor…
Here’s Why You Hate Talking About The Price Of Your Services To Patients – And How To Overcome It
I used to hate talking about money with patients…
Mostly because I often felt attacked if they thought the price was high or if they asked clarifying questions.
What Is A Lead Magnet And Why Every Doctor Needs One In 2023
Unless you’re selling a commodity, getting someone to buy your services is likely going to require multiple touch points. My marketing mentor said it was like getting someone to marry…
Are You Buying Ads For Your Practice? You’re Likely Making This Crucial Mistake…
I have been a medical entrepreneur for more than a decade, and one of the things I’ve noticed amongst my colleagues is how they all seem to think “marketing” equals…
Sick of Being Treated Like A Commodity? Try These 3 Proven Strategies For Standing Out As A Physician
If you are an employed physician, the deck is stacked against you. The system is bent on commoditizing you by throwing you in the “provider” bag together with midlevels. All…
First Time Entrepreneur? You’re Likely Making This Mistake.
Like most beginners, I made a lot of mistakes when I opened my private medical practice. But this was the biggest one, by far: I didn’t have a clear marketing…
4 Key Characteristics Every Kickass Lead Magnet Must Have
You just can’t grow a medical practice in 2023 without an effective lead magnet. The best lead magnets are digital assets you plug into your marketing automation platform. Your potential…
How To Use Lead Magnets To Boost Patient Conversion Rates
A lead magnet helps you initiate a relationship with a potential client by offering something of value in exchange for their email
The 3 Automated Email Sequences Every Medical Practice Must Have In 2023
I was introduced to email marketing in 2011 during my training at Cenegenics Medical Institute. I originally went there to expand my training in Age Management Medicine. Which I did.…