Tagged: medical marketing
Every Piece Of Content You Publish Is An Asset – Here’s How To Leverage Them
Most first time creators think of content as something that expires shortly after it was posted. Experienced creators know this is far from true. Every piece of content you publish…
Why You Have A Hard Time Getting Patient Reviews
Getting patient reviews is something every medical practice needs. In this essay I share with you why you feel asking for them is such a big ask, and how to make it easy for your patients to give you one.
Why You’re Wasting Your Time When Creating Content For Your Patients
Most doctors have tried creating content at some point in their careers. The often write one, maybe two articles and stop. The reason? Nobody seems to care. Here’s why:
3 Dead-Simple Steps To Create More Engaging Content As A Doctor
One thing is to create content, but another, completely different one, is getting patients to read it. That’s why you need to learn how to communicate your ideas in an engaging manner.
Creating Health Content Should Be Mandatory for Healthcare Professionals
I believe as doctors we have a moral obligation to create and publish accurate health content.
There Are Only 3 Types Of Content Every Doctor Website Needs, And Almost No Website Has Them
When you are struggling to come up with content for your website, you just need to think like a potential patient: what is the type of content they want your opinion about?
Doctor, You Have To Stop Doing Free Discovery Calls
Discovery calls are a waste of time.
If you are a doctor with a private practice, you should NOT be doing discovery calls to enroll new patients. Specially not for free.
Why You Need To Stop Doing It All Yourself To Achieve More
As a doctor it’s your skills that make your practice money. So it’s only natural to feel like you have to do everything important yourself. But as an entrepreneur, in order to achieve more, you need to stop trying to to everything.
How To Get More Reviews On Autopilot
Getting patient reviews is a requirement for a successful medical practice nowadays. But many doctors fail to ask for them consistently and regularly. Here’s how to change that for good.
These Are My Top 3 Tools To Create Online Courses As A Doctor
In all honesty, the tools are less important than you think. But since it’s something I’m often asked about, here are my top 3 tools to create your first (or next!) online course.
NBS #7: How To Get Clients Being A Guest On Other People’s Podcasts
There is no better –and cost-effective!– way to grow your audience online than being a guest on other people’s podcasts. Here’s how to do it successfully:
Patients Don’t Choose The Best Doctor
Doctors believe that, when given a choice, patients will choose the best doctor.
But patients have no way of objectively knowing who is the “better” doctor…
Here’s Why You Hate Talking About The Price Of Your Services To Patients – And How To Overcome It
I used to hate talking about money with patients…
Mostly because I often felt attacked if they thought the price was high or if they asked clarifying questions.
What Is A Lead Magnet And Why Every Doctor Needs One In 2023
Unless you’re selling a commodity, getting someone to buy your services is likely going to require multiple touch points. My marketing mentor said it was like getting someone to marry…
Are You Buying Ads For Your Practice? You’re Likely Making This Crucial Mistake…
I have been a medical entrepreneur for more than a decade, and one of the things I’ve noticed amongst my colleagues is how they all seem to think “marketing” equals…
Sick of Being Treated Like A Commodity? Try These 3 Proven Strategies For Standing Out As A Physician
If you are an employed physician, the deck is stacked against you. The system is bent on commoditizing you by throwing you in the “provider” bag together with midlevels. All…
First Time Entrepreneur? You’re Likely Making This Mistake.
Like most beginners, I made a lot of mistakes when I opened my private medical practice. But this was the biggest one, by far: I didn’t have a clear marketing…
4 Key Characteristics Every Kickass Lead Magnet Must Have
You just can’t grow a medical practice in 2023 without an effective lead magnet. The best lead magnets are digital assets you plug into your marketing automation platform. Your potential…
How To Use Lead Magnets To Boost Patient Conversion Rates
A lead magnet helps you initiate a relationship with a potential client by offering something of value in exchange for their email
The 3 Automated Email Sequences Every Medical Practice Must Have In 2023
I was introduced to email marketing in 2011 during my training at Cenegenics Medical Institute. I originally went there to expand my training in Age Management Medicine. Which I did.…