Tagged: medical marketing
This Is The 1 Thing That Differentiates Successful Entrepreneurs From Wannapreneurs
There is 1 simple thing separating successful from unsuccessful entrepreneurs. And it’s something you can learn!
3 Dead Simple Changes You Can Make To Your Website Today To Get More Inquiries From The Same Traffic
Stop thinking about your website like it’s a modern ad in the yellow pages.
Struggling To Get Patients? This Might Be Why…
Patients can only choose the doctor they perceive is the best. The good news is you can engineer that perception.
How To Get More Patient Reviews
Reviews are what people use when choosing a service provider. It is naive to think this does not apply for medical practices.
Why You Should “Sell It Before You Make It”
There is no reason to create a digital product if you have not yet validated it. Selling it before you’ve made it, is the way to do so.
1 Big Mistake I Made When I Opened My First Medical Practice
The saying “nothing happens until someone sells something”, is true in medicine as well.
4 Reasons Why Every Doctor Should Be A Guest On Podcasts
Being a guest on other people’s podcasts is the best way to reap the rewards of a warm audience without having to start from scratch.
Thinking Like A Doctor Is Hindering Your Business Success – Here’s Why
The mindset that makes you a great physician is likely also keeping you stuck as an entrepreneur
3 Critical Things Every Physician Must Do to Avoid Commoditization
If you are an employed physician, the deck is stacked against you. The system is bent on commoditizing you by throwing you in the “provider” bag together with midlevels. All…
Every Piece Of Content You Publish Is An Asset – Here’s How To Leverage Them
Most first time creators think of content as something that expires shortly after it was posted. Experienced creators know this is far from true. Every piece of content you publish…
Patients Don’t Choose The Best Doctor
Doctors believe that, when given a choice, patients will choose the best doctor.
But patients have no way of objectively knowing who is the “better” doctor…
Here’s Why You Hate Talking About The Price Of Your Services To Patients – And How To Overcome It
I used to hate talking about money with patients…
Mostly because I often felt attacked if they thought the price was high or if they asked clarifying questions.
What Is A Lead Magnet And Why Every Doctor Needs One In 2023
Unless you’re selling a commodity, getting someone to buy your services is likely going to require multiple touch points. My marketing mentor said it was like getting someone to marry…
Are You Buying Ads For Your Practice? You’re Likely Making This Crucial Mistake…
I have been a medical entrepreneur for more than a decade, and one of the things I’ve noticed amongst my colleagues is how they all seem to think “marketing” equals…
Sick of Being Treated Like A Commodity? Try These 3 Proven Strategies For Standing Out As A Physician
If you are an employed physician, the deck is stacked against you. The system is bent on commoditizing you by throwing you in the “provider” bag together with midlevels. All…
First Time Entrepreneur? You’re Likely Making This Mistake.
Like most beginners, I made a lot of mistakes when I opened my private medical practice. But this was the biggest one, by far: I didn’t have a clear marketing…
4 Key Characteristics Every Kickass Lead Magnet Must Have
You just can’t grow a medical practice in 2023 without an effective lead magnet. The best lead magnets are digital assets you plug into your marketing automation platform. Your potential…
How To Use Lead Magnets To Boost Patient Conversion Rates
A lead magnet is a digital asset you offer your visitors in exchange for their email address. You’ve probably downloaded several of these in the last few years. Things like…
The 3 Automated Email Sequences Every Medical Practice Must Have In 2023
I was introduced to email marketing in 2011 during my training at Cenegenics Medical Institute. I originally went there to expand my training in Age Management Medicine. Which I did.…
If You Are An Independent Doctor, This Must Be The Number 1 Priority In Your Practice For 2023
Right before New Years in 2008, I learned a life lesson I’ll never forget: I was recently out of medical training and had just opened up my first private practice.…