Tagged: medical marketing
NBS #7: How To Get Clients Being A Guest On Other People’s Podcasts
There is no better –and cost-effective!– way to grow your audience online than being a guest on other people’s podcasts. Here’s how to do it successfully:
Patients Don’t Choose The Best Doctor
Doctors believe that, when given a choice, patients will choose the best doctor.
But patients have no way of objectively knowing who is the “better” doctor…
Here’s Why You Hate Talking About The Price Of Your Services To Patients – And How To Overcome It
I used to hate talking about money with patients…
Mostly because I often felt attacked if they thought the price was high or if they asked clarifying questions.
What Is A Lead Magnet And Why Every Doctor Needs One In 2023
Unless you’re selling a commodity, getting someone to buy your services is likely going to require multiple touch points. My marketing mentor said it was like getting someone to marry…
Are You Buying Ads For Your Practice? You’re Likely Making This Crucial Mistake…
I have been a medical entrepreneur for more than a decade, and one of the things I’ve noticed amongst my colleagues is how they all seem to think “marketing” equals…
Sick of Being Treated Like A Commodity? Try These 3 Proven Strategies For Standing Out As A Physician
If you are an employed physician, the deck is stacked against you. The system is bent on commoditizing you by throwing you in the “provider” bag together with midlevels. All…
First Time Entrepreneur? You’re Likely Making This Mistake.
Like most beginners, I made a lot of mistakes when I opened my private medical practice. But this was the biggest one, by far: I didn’t have a clear marketing…
4 Key Characteristics Every Kickass Lead Magnet Must Have
You just can’t grow a medical practice in 2023 without an effective lead magnet. The best lead magnets are digital assets you plug into your marketing automation platform. Your potential…
How To Use Lead Magnets To Boost Patient Conversion Rates
A lead magnet helps you initiate a relationship with a potential client by offering something of value in exchange for their email
The 3 Automated Email Sequences Every Medical Practice Must Have In 2023
I was introduced to email marketing in 2011 during my training at Cenegenics Medical Institute. I originally went there to expand my training in Age Management Medicine. Which I did.…
Here Are 5 Ways To Build Your Thought Leadership Online
Patients don’t go to the best doctor; they go to the doctor they perceive as the best. Here’s how to engineer that perception
You Want Different Outcomes But… Nothing Changes If Nothing Changes
Wanting different outcomes is the easy part.
Taking different actions is much harder.
How To Never Run Out Of Content Ideas Even If Your Niche Is Too Narrow
Smart creators don’t come up with new topics every day. They come up with new variations of the same topics.
This Is The 1 Skill The Best Doctors Have – Even If They Don’t Recognize It
You can’t be a great doctor if you are not a great salesperson. But for some reason, doctors scoff at the idea of learning sales…
This Is Why Every Doctor Should Create Content For Patients
Creating patient-centric content is the best way to connect with your patients and build your thought leadership online.
4 Reasons Why I Think Every Aspiring And New Entrepreneur Should Read The E-Myth
If you are a highly skilled professional –like a doctor– you’ve likely thought of practicing independently. If so, this is the book you must read.
The Brutal Truth About Pricing Your Medical Services
We all need to make a living, but there seems to be an unwritten rule amongst doctors that says we must price our services as low as possible. This, of course, is wrong and benefits no one.
The 4-Step System for Content Creation That Will Get You More Patients Without Feeling Like It’s a Second Job
Everyone keeps telling you to create content in order to build your thought leadership online. But what they didn’t tell you is how time consuming and mentally taxing content creation…
3 Simple Ways To Get More Patient Referrals
“Word of mouth” is what every doctor hopes will fill their practice. Here are 3 tips to get more referrals.
How To Create Content Your Patients Actually Care About
The hardest part about creating patient-centric content is overcoming the “curse or knowledge”. Here’s how