Category: Entrepreneurship
Here’s Why You Hate Talking About The Price Of Your Services To Patients – And How To Overcome It
I used to hate talking about money with patients…
Mostly because I often felt attacked if they thought the price was high or if they asked clarifying questions.
As A Physician Turned Online Entrepreneur These Are My 3 Must-Have Tools
Whenever I get on a call with a doctor looking to start an online business, there are always questions about the tools I use.
Building In Public Is The “Cheat-Code” For Success As An Online Creator
Smart digital creators show their work early, before it’s ready and, most importantly, way before they are ready to show it. If you felt fear just reading those lines, you’re…
Are You A Physician Entrepreneur? You’re Likely Making This Fatal Mistake In Your Business
For the last decade, I’ve helped doctors build businesses in various capacities. As such, I’ve had the opportunity to see up close many of the reasons why doctors –contrary to…
What Is A Lead Magnet And Why Every Doctor Needs One In 2023
Unless you’re selling a commodity, getting someone to buy your services is likely going to require multiple touch points. My marketing mentor said it was like getting someone to marry…
Are You Buying Ads For Your Practice? You’re Likely Making This Crucial Mistake…
I have been a medical entrepreneur for more than a decade, and one of the things I’ve noticed amongst my colleagues is how they all seem to think “marketing” equals…
First Time Entrepreneur? You’re Likely Making This Mistake.
Like most beginners, I made a lot of mistakes when I opened my private medical practice. But this was the biggest one, by far: I didn’t have a clear marketing…
How To Start An Online Side-Gig As A Doctor Before You Quit Your Job
If you’re a doctor, you’ve likely thought about quitting more than once these last couple of years… You know this is not the life you want but leaving a high-paying…
4 Key Characteristics Every Kickass Lead Magnet Must Have
You just can’t grow a medical practice in 2023 without an effective lead magnet. The best lead magnets are digital assets you plug into your marketing automation platform. Your potential…
How To Use Lead Magnets To Boost Patient Conversion Rates
A lead magnet is a digital asset you offer your visitors in exchange for their email address. You’ve probably downloaded several of these in the last few years. Things like…
The Single Biggest Myth About Building A Medical Practice
Doctors believe having great clinical skills is the only requirement to succeed as an independent practice owner. This is why we spend so much time and effort developing clinical skills.…
My 3 Favorite Tools To Market a Busy Practice
I love helping other doctors set systems in place to market their practice. And since I love automating and simplifying processes as much as humanly possible, I have a handful…
The Only 3 Tools You Need To Launch An Online Side-Gig In 2023
I love helping medical professionals build profitable side gigs. And while I often work with physicians who seem to have some money to launch a side-gig, sometimes It’s necessary to…
The Single Biggest Mistake I Made As A First-Time Medical Entrepreneur
Like most beginners, I made a lot of mistakes when I opened my private medical practice. But this was the biggest one, by far: I didn’t have a clear marketing…
Here’s A Simple Way To Think About The Price Of Your Medical Services
A few months ago I wrote a deep dive on the 7 ingredients to create an irresistible offer. One of these ingredients is price. I like talking openly about price…
Every Doctor Has An Idea For An Online Business – Here Is Why Most Don’t Follow Through
Since 2016, I have spoken to hundreds of doctors about starting an online business. Every single one of them has had at least one idea for an online course, an…
What Is An Entry-Point Offer And Why You Need One In Your Business
Yesterday I wrote about the importance of turning your audience into clients. The process involves three steps. It starts by creating a lead magnet. Then your entry point offer. This…
How To Turn Your Audience Into Clients
There are 3 stages your prospects need to go through before they’ll buy your main offer: The goal at each stage is to develop the “know, like and trust” factor…
These 3 Skills Set Apart The Successful Doctors From The Rest
If every physician goes through essentially the same training, how come some are way more successful than others? For me, the answer is simple. And it has little to nothing…
How To Get More Reviews For Your Practice on Autopilot
Like it or not, reviews are a must for physicians. As consumers, we look for reviews of businesses and products before engaging with them. And your potential patients are doing…